Technological innovation and advancement are in key focus of our strategic planning. In 2021, Publicis Groupe launched the NextTECHnow acceleration programme with the objective of facilitating business transformation for clients through the integration of pioneering solutions via strategic alliances between enterprises and the startup ecosystem. Towards the end of October, the another NextTECHnow Inspiration Day took place, providing a forum for business leaders, senior executives from a range of business sectors, and the executive team of Publicis Groupe Poland to explore the transformative potential of artificial intelligence in the media, data, and content sectors.
The event kicked off with an inaugural speech delivered by Marta Zuska, Head of NextTECHnow, and Stanisław Miczel, Growth & Innovation Director. They discussed the crucial role of artificial intelligence in driving business innovation. Andrey Tyukavkin, Chief Creative Officer of Publicis Groupe CEE, shared insights on the future of the creative industry in a technology-driven world.
The key element of the NTN Inspiration Day were the presentations of nine startups selected at this year’s Viva Technology conference and networking sessions. Startups Adriel, AdCreative, Herdify, DigitalFirst.ai, Typeface, and Sembot solutions focused on the triad of media, data, and content, incorporating the use of artificial intelligence.
Each proposal was collaboratively developed during workshop sessions, with agency development leaders and practitioners from Publicis Groupe divided into three groups based on pre-defined categories, exploring the potential of the tools unveiled and formulating practical application strategies.
Marta Zuska, Head of NextTECHnow Publicis Groupe Poland says:
Meetings with interdisciplinary teams on the topic of innovation and technology are crucial in the process of implementing changes and seeking new solutions and growth paths. For us, the starting point for discussions was observations, market trends, and scouting of startups conducted over the past months. The result of the workshop discussions was the initiation of work on real-life implementation examples in specific projects and for selected clients. The next stage of our work will be the development of an implementation process, preceded by development and testing stages. The rapid development of technology currently dictates the pace of transformational changes in organizations